Sujit Kundu didn’t grow up dreaming of being a major behind the scenes music executive, but that is in fact what happened. If it hadn’t of been for some of his high school boys he might be a doctor or an accountant instead of the CEO of a thriving management company, SKAM Artist. As life would have it though, in the early nineties, his Orange County California buddies were throwing some unsuccessfully attended rave parties, and he thought he could do better. His own parties started small, but before graduation rolled around his raves were drawing crowds of up to 4000. That success grew into him promoting parties and performances that featured some of hip-hop and R&B’s biggest acts at the time. “I had Warren G, Cypress Hill, KRS-One, Mobb Deep’s first California show,” he says, then adds, “And I would of have Biggie too, but he canceled on me.” By the time he graduated from UCSB, Sujit had expanded his party promotion business into radio promotions and mix shows. He also teamed with the then music director of LA’s Power 106 to form a production and DJ management company. As a production company they landed a top ten radio hit with Shade Sheist’s “Where I Wanna Be.” Meanwhile, Sujit took a radio promotions job at MCA Records. That position didn’t last long, but it did give him his first experience working for a major record label. A few years later when his production / management company disbanded, his partner kept the production arm and Sujit kept the DJ management side, renaming it SKAM (Sujit Kundu Artist Management).

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