Phoenix, AZ was the hottest place to be this past Sunday and it had nothing to do with the weather as thousands descended their be part of sports biggest event: Superbowl 49.

There were parties all around town but the ultimate party came courtesy of MAXIM. MAXIM staked their claim as the ultimate when they took over two airplane hangars packed with nearly 2,000 people that studded to the hilt with celebs. There were private jets, helicopters, a hot air balloon, and a drag strip with racing Dodge Vipers and Challenger Hellcats. Brands like Hugo Boss, Buffalo Jeans, Dodge, Dos Equis and Timex signed on to sponsor the fete.




At the helm to kick off the party was Nick who as previously posted under his Ncredible Entertainment umbrella has partnered with MAXIM to produce television shows, organize high-end events, and pursue a number of other strategic ventures. This was the first of many successful events for the partnership.




Also in attendance were Ludacris, DJ Vice, and dozens of luminaries, including Jerome Bettis, Alyssa Milano, Chris Pratt, Brandon Marshall and many, many more.