6. Jessica Who
Having been featured on the 2011 MTV Video Music Awards as part of the Dove Fresh Spin campaign and this year's Red Bull's Inspire the Night series narrated by Andrew WK, Jessica Who has tasted celebrity. Still, the S.K.A.M. artist — the same label that carries DJ Irie, Lil Jon, and Will.I.Am on its roster — is staying loyal to her city.